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Driven by impact and a desire to curate outputs
Driven by impact and a desire to curate outputs
Hotel Sunshine, each time I think of the hotel, my mind runs quickly to the picturesque lush green carpet of tea that Kericho County is known for. This week the hotel has been in the news not for the very rosy of reasons, after a mheshimiwa withdrew her booking following what she termed as embarrassment and violation of her constitutional right.
As it’s known, bad news spreads like wildfire. No sooner did the legislator share her predicament of discriminately having to produce her marriage certificate, than another woman rep was quick to recount her nasty experience of two years ago. It is reported that the proof of marriage was not asked upon booking, but the hotel demanded of it later in the evening when the couple came back to retire for the evening after dinner outside the hotel.
As an outsider hearing this for the first time, you will be marred with derision which is a PR disaster for the hotel. Below are some pointers to manage customers better and have them sing praises of you, years after serving them. Read more
The taxman’s noose is bound to tighten in tandem with the country’s growing appetite for projects whose funding remains unknown. More pressure will continually be mounted on the revenue collector as a fall back plan to feed this monster called development.
The pressure is indeed insurmountable, since, whenever this topic of development comes to the fore, the immediate comparison is with countries like Singapore who are said to have been in the same page with us 50 years ago. But how they moved from developing to a developed nation, is the puzzle we seek to piece up by playing catch up with the sudden launch of projects which prove burdensome to the taxpayer. Therefore the revenue collector will be casting their nets wider and this couldn’t be a better time to clean up and clean out.
Are your taxes in order? Read more
Crisis management is one of the key management tasks that Public Relations professionals ought to have ready ammunition to handle should it arise.
In the recent weeks, Starbucks Philadelphia’s coffee shop had accusations levelled against them on biracial profiling. Two black men entered the coffee shop and requested to use the restrooms, only to be told that policy demands that only paying customers are allowed access. So they opted to wait for a friend supposedly a white, outside the shop but they were accused of trespassing and one of the employees went ahead and called the police.
This exchange could not help but reach the bystanders and within few hours the video of the incidence stirred an uproar and went viral on social media. There were all manner of comments from the irate public spewing disgust under the hashtag #BoycottStarbucks.
How the crisis was handled Read more
‘We are elated and impressed by your work and we are proud of ourselves to have chosen you to journey with us. We no longer hold meetings to ponder and re-strategise about our plummeting sales, and high employee turnover following our implementation of your recommendations to our strategic plan. It is obvious that you are indeed great at your services.’
Isn’t that what every business owner, board chair or senior company executive would like to hear? By all means YES! Perhaps you have gotten such feedback and you are all so smug about the whole idea gloating over drinks to your friends. But, did you know you can use this as a bait for more clientele and be ahead of the curve?
Here are some of the ways: Read more
It is that time of the year where we belt up ready to drive through the maze of market offerings available to be tapped.
As a CEO or Communications Manager, you have probably set out your goals and are optimistic that unlike the previous years, you will experience phenomenal growth of your brand and as we all desire, increase your bottom-line.
Is goal-setting enough? Have you thought of breaking them down further into tangible outputs? And does your team have clarity on the goals? Perhaps failure to do this is the reason you have stagnated over the past 3 years.
You make grimace as you sit down to crack your head on a plan that would be successful and reflect the growth of your bottom-line.
Here are some three tips you can incorporate into your planning: Read more
Curtains finally fell on #UNEA3, the 3rd United Nations Environmental Assembly last Wednesday, following almost 2.5 million pledges from governments, civil society, businesses, and individuals.
Resolutions can be passed and pledges made, but the onus is on an enabling policy environment and more so, implementation. Having interacted with organisations that are out there to promote sustainability solutions, I have realised that what drives individual responsibility has a lot to do with the background. That does not dismiss the fact that this can be acquired and adopted.
Driven by impact and a desire to curate outputs that contribute to the sustainable development goals we are experts in brand visibility and we are out to journey with you to achieve your goals.
Roselynn, Opposite Two Rivers Mall
Limuru Road, Nairobi, Kenya