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Driven by impact and a desire to curate outputs
Driven by impact and a desire to curate outputs
On the other hand, companies whose services are not on the frontline, have established or still are in the process of establishing their new normal. No doubt, departments have been putting their heads together to establish their delivery model. Boards of Directors have been overworking. New strategies are being chartered, others deprioritised, and trial and error is the new gear to engage in driving the companies’ direction. While in departments like marketing and sales, pushing sales is continually a mirage, the finance team is realising the numbers are not adding up while the HR is dreading to draft the dreary emails explaining the bleak future for weeks on end. The situation is dire as your workers are members of families which might be suffering the competition with company time for example through home-schooling while working.
With the current information age, advancement in tech and innovation, millions of companies across the world are equipped to be able to work remotely. Medical professionals are all hands to the pumps, managing a tsunami of patients.
Your company could be in a quagmire similar to this. How can you continue to reach out to your customers?
There are some PR tips you can employ to continue being on top of the game as opposed to being a sitting duck.
Genuinely show care and concern for your employees, they are your greatest ambassadors. Give them flexible working hours are they balance between office work and homeschooling or nursing young babies.
Repurpose your company’s CSR budget towards the fight against the pandemic. Your generosity will be etched in the minds of your customers and it will come in handy in the long-run.
Have a favourable price list for your products, ease the burden of your customers accordingly. You can revisit your leasing agreements for example by reducing by a percentage of payments for a couple of months. You can also reduce the pricing of your products or add incentives like free delivery.
Globally, we have seen car manufacturers are shifting their efforts to start manufacturing ventilators and others facemasks after governments called for help in managing the pandemic. You can donate such supplies or sell them at reasonable prices.
For those in influential roles like politicians, it is not the time for mudslinging your political rivals. Your constituents’ need you to show leadership in matters that matter to them. For example are you providing them sanitisers or hand washing facilities? In these uncertain times they care less about the political landscape and they need support to contain the pandemic.
Automate as much as possible. If you have a general enquiries email and you currently cannot handle the scale of the enquiries you can send automated messages redirecting the customers to particular actions. As you do this for your enquiries email, mirror the same in your social media channels like Facebook and twitter. Automate and redirect but do not ignore.
If you used to employ strategies like cold-calling, you need to re-look into genius ways of how to go about this. Given that people are working from home and most probably are dealing with a lot including childcare and health burdens, the least they want is bombardment by a sales pitch.
As Robert H. Schuller aptly put it, “Tough times never last, but tough people do.” These tough people are the key contributors to either loss or profitability of companies. So making it or breaking it, is your responsibility.
Choice, as simple as it sounds, can be nerve-wracking. Making choices especially when it comes to shopping can be daunting. Shopping malls, to open-air markets, to clothing stalls, to beauty salons are all embellished and full or flair promising heaven and oftentimes delivering hell.
In supermarkets, aisle after aisle, shelves are lined up with audacious salesmen and women chattering their brand superiority. This can be daunting to the ever-growing fickle consumer who wants an effortless transaction process. Instant as if magic is becoming more attractive, and disrupting those that still swear by status quo. The big question is how can one build brand loyalty given the circumstances?
Know your product inside out
It is embarrassing to have wobblers swinging your logo and taglines in well organised supermarket aisles, yet your talking heads are stuttering with every question of interest a potential customer prods. Great organisations demonstrate leadership through their employees. Invest in training and development and you will avoid unnecessary losses.
Create ease for your customers
In the 1990s our parents would effortlessly go to the supermarket or send their little ones to go pick powder soap, bar soap, bathing soap, oil or flour, brand notwithstanding. This would easily be timed as it was a grab, pay and go process. Almost three decades later, you tap and within minutes it is delivered on your doorstep. Few if any parent would consider sending their children for such purchases. This is because the time for delivery might be longer as they will go fiddling with their gadgets. Adverts would occasionally pop up and likely influence their choice, which would give the parents unnecessary headaches. As a brand think creatively of ways to ease the shopping process of your customers. This can be through deliveries.
I have been learning a lot about inclusion in recent months. Following the disability summit co-hosted by Kenya and the UK earlier in the year, in addition to a series of workshops I have been attending on inclusion, it is rather obvious that a lot needs to be done to ensure equal participation for all, in Kenya today.
Companies that are looking to wade through the competitive mucky waters of the business environment, must be diverse and accommodative. Many companies would proudly underscore in their job adverts that they are equal opportunity employers, yet when an interviewee turns up with a sign language interpreter, for example, they become less accommodative. The non-verbal communications speaking rather too loud to ignore. They are not convinced that the sign language interpreter, in this case, is just but a mouthpiece of the very able interviewee.
Diversity and inclusion in the workplace is an edge for your business. Working with colleagues who are abled differently, helps your brand to have the optics of a market segment you might have overlooked. It enables you to cover a wider market segment, and most of all, customise your services calculatedly as per the need of each segment, hence higher chances of success.
Last month, the Ministry of Devolution and planning in partnership with the Council of Governors launched the County Public Participation guidelines in braille. This shows that Kenya has joined the vanguard of nations that continue to be responsive to the needs of persons with disability.
This article was published in today’s People Daily, Read on!
This article has also been published this morning on People Daily! Read on!
Last week marked one year since the declaration of the August 8, 2017 election results. And they were greeted with either jubilation or anger depending on the political divide — President Uhuru Kenyatta’s Jubilee and Raila Odinga’s Nasa.
There was anxiety and uncertainly across the country. This was a hotly contested election, whose outcome — Uhuru’s re-election — was rejected by the opposition.
The tense atmosphere kept sensitive sectors such as businesses on a razor’s edge. For months, business remained muted and efforts to resuscitate them has been a slow climb-up the hill.
One year later, though some businesses are on recovery path thanks to the thawed political atmosphere after the Handshake between Uhuru and Raila on March 9. Others are still struggling with looming layoffs and no hope of resuscitation.
As a Kenyan brand trying to permeate the maze and reach the fickle consumers, what are some of the strategies of bouncing back? Read more
Brands that will remain unassailable in the coming years are the ones that are already making heavy investments in research and development. The top 3 of the worlds wealthiest people are techy nerds. If this doesn’t tell you much about embracing tech, then your company must be existing in a rock. Brands that will continue counting their profits are tweaking their strategies every so often.
It is pertinent to lay down your strategic plan that will guide your employees to draw their annual objectives with an outlook spanning say three to five years. If you are not clear on this, or if this is a plan you have shelved for ages, don’t hesitate to talk to us. But I couldn’t emphasise strongly how important this is. It is the roadmap that defines your existence and lets the world know how you can solve their pain points, or better still provide their pleasure points.
You would certainly not need a future teller, to decipher that brands like Google have made the invaluable investment into their future and that they are here to stay. Last week I attended their Digital skills training, organised in partnership with Gulf African Bank. Majority were youngsters, who went full throttle in giving case studies of their experiences with different digital platforms. It reinforced the knowledge and understanding of some, at the same time equipping the business owners present, with knowledge on the extra they can do to go the visibility mile.
Google is not only equipping the next generation but constantly innovating tools that will bring brands closer to their market.
Which brings us to our point to ponder this week Read more
Driven by impact and a desire to curate outputs that contribute to the sustainable development goals we are experts in brand visibility and we are out to journey with you to achieve your goals.
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