Entries by Nangami Janet

Who is watching over the watchdog?

The last three months have seen workers go home on furlough or job losses across different companies in various industries across East Africa. This season has also been a defining moment of the tenacity of corporate giants to withstand a global crisis. Business models have been put to test. Adaptability to change is tipping the […]

Marketing in tough economic times

On the other hand, companies whose services are not on the frontline, have established or still are in the process of establishing their new normal. No doubt, departments have been putting their heads together to establish their delivery model. Boards of Directors have been overworking. New strategies are being chartered, others deprioritised, and trial and […]

How to achieve and maintain brand leadership

Choice, as simple as it sounds, can be nerve-wracking. Making choices especially when it comes to shopping can be daunting. Shopping malls, to open-air markets, to clothing stalls, to beauty salons are all embellished and full or flair promising heaven and oftentimes delivering hell. In supermarkets, aisle after aisle, shelves are lined up with audacious […]

Good leaders rise to occasion during hard times

This article was published in today’s People Daily, Read on! We are in tumultuous economic times when Wanjiku is trying to make sense of the ever growing costs that are ballooning her monthly expenditure. From increased costs of kerosene for lighting and cooking to the indirect effect that the high petrol prices has on the […]

How to revive brands after poll uncertainties

This article has also been published this morning on People Daily! Read on! Last week marked one year since the declaration of the August 8, 2017 election results.  And they were greeted with either jubilation or anger depending on the political divide — President Uhuru Kenyatta’s Jubilee and Raila Odinga’s Nasa. There was anxiety and uncertainly […]

Brand positioning for posterity

Brands that will remain unassailable in the coming years are the ones that are already making heavy investments in research and development. The top 3 of the worlds wealthiest people are techy nerds. If this doesn’t tell you much about embracing tech, then your company must be existing in a rock. Brands that will continue […]

Customer mismanagement a case of Sunshine Hotel

Hotel Sunshine, each time I think of the hotel, my mind runs quickly to the picturesque lush green carpet of tea that Kericho County is known for. This week the hotel has been in the news not for the very rosy of reasons, after a mheshimiwa withdrew her booking following what she termed as embarrassment […]

Taxman’s noose, bound to tighten

The taxman’s noose is bound to tighten in tandem with the country’s growing appetite for projects whose funding remains unknown. More pressure will continually be mounted on the revenue collector as a fall back plan to feed this monster called development. The pressure is indeed insurmountable, since, whenever this topic of development comes to the […]

How will you handle crisis when it comes knocking?

Crisis management is one of the key management tasks that Public Relations professionals ought to have ready ammunition to handle should it arise. In the recent weeks, Starbucks Philadelphia’s coffee shop had accusations levelled against them on biracial profiling. Two black men entered the coffee shop and requested to use the restrooms, only to be […]