How to revive brands after poll uncertainties

This article has also been published this morning on People Daily! Read on!

Last week marked one year since the declaration of the August 8, 2017 election results.  And they were greeted with either jubilation or anger depending on the political divide — President Uhuru Kenyatta’s Jubilee and Raila Odinga’s Nasa.

There was anxiety and uncertainly across the country. This was a hotly contested election, whose outcome — Uhuru’s re-election — was rejected by the opposition.

The tense atmosphere kept sensitive sectors such as businesses on a razor’s edge. For months,  business remained muted and efforts to resuscitate them has been a slow climb-up the hill.

One year later, though some businesses are on recovery path thanks to the thawed political atmosphere after the Handshake between Uhuru and Raila on March 9. Others are still struggling with looming layoffs and no hope of resuscitation.

As a Kenyan brand trying to permeate the maze and reach the fickle consumers, what are some of the strategies of bouncing back? Read more

Brand positioning for posterity

Brands that will remain unassailable in the coming years are the ones that are already making heavy investments in research and development. The top 3 of the worlds wealthiest people are techy nerds. If this doesn’t tell you much about embracing tech, then your company must be existing in a rock. Brands that will continue counting their profits are tweaking their strategies every so often.

It is pertinent to lay down your strategic plan that will guide your employees to draw their annual objectives with an outlook spanning say three to five years. If you are not clear on this, or if this is a plan you have shelved for ages, don’t hesitate to talk to us. But I couldn’t emphasise strongly how important this is. It is the roadmap that defines your existence and lets the world know how you can solve their pain points, or better still provide their pleasure points.

You would certainly not need a future teller, to decipher that brands like Google have made the invaluable investment into their future and that they are here to stay. Last week I attended their Digital skills training, organised in partnership with Gulf African Bank. Majority were youngsters, who went full throttle in giving case studies of their experiences with different digital platforms. It reinforced the knowledge and understanding of some, at the same time equipping the business owners present, with knowledge on the extra they can do to go the visibility mile.

Google is not only equipping the next generation but constantly innovating tools that will bring brands closer to their market.

Which brings us to our point to ponder this week  Read more