This article has also been published this morning on People Daily! Read on!
Last week marked one year since the declaration of the August 8, 2017 election results. And they were greeted with either jubilation or anger depending on the political divide — President Uhuru Kenyatta’s Jubilee and Raila Odinga’s Nasa.
There was anxiety and uncertainly across the country. This was a hotly contested election, whose outcome — Uhuru’s re-election — was rejected by the opposition.
The tense atmosphere kept sensitive sectors such as businesses on a razor’s edge. For months, business remained muted and efforts to resuscitate them has been a slow climb-up the hill.
One year later, though some businesses are on recovery path thanks to the thawed political atmosphere after the Handshake between Uhuru and Raila on March 9. Others are still struggling with looming layoffs and no hope of resuscitation.
As a Kenyan brand trying to permeate the maze and reach the fickle consumers, what are some of the strategies of bouncing back? Read more