Crisis management is one of the key management tasks that Public Relations professionals ought to have ready ammunition to handle should it arise.
In the recent weeks, Starbucks Philadelphia’s coffee shop had accusations levelled against them on biracial profiling. Two black men entered the coffee shop and requested to use the restrooms, only to be told that policy demands that only paying customers are allowed access. So they opted to wait for a friend supposedly a white, outside the shop but they were accused of trespassing and one of the employees went ahead and called the police.
This exchange could not help but reach the bystanders and within few hours the video of the incidence stirred an uproar and went viral on social media. There were all manner of comments from the irate public spewing disgust under the hashtag #BoycottStarbucks.
How the crisis was handled Read more