Belt up drive through the maze successfully with these PR tips

It is that time of the year where we belt up ready to drive through the maze of market offerings available to be tapped.

As a CEO or Communications Manager, you have probably set out your goals and are optimistic that unlike the previous years, you will experience phenomenal growth of your brand and as we all desire, increase your bottom-line.

Is goal-setting enough? Have you thought of breaking them down further into tangible outputs? And does your team have clarity on the goals? Perhaps failure to do this is the reason you have stagnated over the past 3 years.

You make grimace as you sit down to crack your head on a plan that would be successful and reflect the growth of your bottom-line.

Here are some three tips you can incorporate into your planning: Read more